We are Gemmi. A fur outerwear brand from Finland, born out of the harshest of Winters in the North.
Our brand's history dates back to the early 70’s when the factory was built in the small town of Loviisa, located in Southern Finland. In 2014 we gave new life to the Gemmi name, by re-opening of our hometown’s fur factory. We had been impressed by a team so proud of their workmanship and committed to their customers. And we were also intrigued by the brand that from the early days created its own unique style of modern fur coats. We saw an opportunity to develop fur products that already were well-designed, high-quality, functional and responsibly made into a contemporary fur outerwear brand with more clear influences from Nordic design traditions.
Our family owned company continues a long tradition of fur manufacturing in Finland. Our fur factory is the only one located in the Nordic countries, where the right attitude and appropriate clothing is needed to get through the long, dark Winters. Our collections include fur outerwear and accessories for women, men and kids. All our products are designed and handmade in Finland. From time to time we collaborate with external designers, especially design students, to make special capsule collections.
Gemmi is best known for its light, reversible fur coats, jackets and vests, which on one side has the look of a functional coat made of technical fabric, but when reversed is a luxurious fox fur coat, jacket or vest. We decided to call our models fur outerwear rather than fur coats, due to the versatility and functionality of these garments. We use fur as it has been used from the beginning of times, to keep us warm. We source fur skins only from Finnish certified and regulated farmers as it is important for us to know the origin of the material we use. Surplus material is used to make fashion-forward fur accessories.
Our products are exported all over the world. They can be found in high-end department stores, fashion boutiques and fur stores in many countries, as well as in our flagship store in Helsinki and several shop-in-shops in Finland.