ABOUT US

NORDIC LUXURY

We are Gemmi, a luxury outerwear brand from Finland. All our outerwear is locally made  and the materials we use are chosen for their quality features and responsible manufacturing.  

A HERITAGE BRAND 

The brand was born out of the harshest of Winters in the North. Our brand's history dates back to the early 70’s when the factory was built in the small town of Loviisa, located in Southern Finland. The founders' vision of a contemporary fur brand was given new life in 2014, when we re-opened of our hometown’s fur factory. We had been impressed by a team so proud of their workmanship and committed to their customers. We were also intrigued by the brand, that from the early days created its own unique style of modern fur coats. We saw an opportunity to develop fur products that already were well-designed, high-quality, functional and responsibly made, into a contemporary fur outerwear brand with more clear influences from Nordic design traditions.   

OUTERWEAR FOR ALL SEASONS   

Our brand has since evolved to cover outerwear for all seasons. Although our own factory is now closed, we will work with and support local ateljes to create new contemporary outerwear for all four seasons. Our different collections uphold the traditions of Finnish design aesthetics, combined with functionality and high quality materials.

SUSTAINABLE MATERIAL

We are constantly looking for new natural and sustainable materials suitable for luxury outerwear. Our models are made for everyday use, and we mainly use windproof and water resistant fabrics to protect against weather and wind. Windbreaker fabrics are increasingly now made from recycled polyester or nylon and the quality of these more sustainable technical fabrics is improving.    

Gemmi has been known for its light, reversible fur coats, jackets and vests, which on one side has the look of a functional coat made of technical fabric, but when reversed is a luxurious fox fur coat, jacket or vest. Our fur outerwear have been made from fur skins sourced through Saga Furs auctions from Finnish certified and regulated farmers. The production of fur garments has now ended, but we still sell some beautiful garments and accessories in our flagship store and online.